Work

Leveraging digital technology in retailing business: Unboxing synergy between omnichannel retail adoption and sustainable retail performance

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2024.104047

Authors: Manjunath S. Vhatkar, Rakesh D. Raut, Ravindra Gokhale, Mukesh Kumar, Milind Akarte, Sudishna Ghoshal

Institutions: Indian Institute of Management Mumbai, National Institute of Technology Patna, Manipal Academy of Higher Education, T A Pai Management Institute

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4401673442

FWCI: 42.95

Cites: 78

Cited by: 93

Related to: 10