Work

“I like the sound of that”: understanding the effectiveness of audio in ads

Year: 2024

Type: article

Source: Internet Research

DOI: 10.1108/intr-10-2023-0898

Authors: Stuart J. Barnes, Weisha Wang

Institutions: Newcastle University, Soochow University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401710949

FWCI: 3.288

Cites: 106

Cited by: 7

Related to: 10