Work

The role of green marketing strategies for a competitive edge: A case study about analysis of leading green companies in Jordan

Year: 2024

Type: article

Source: Business Strategy & Development

DOI: 10.1002/bsd2.70000

Authors: Ahmad Ali Eyadat, Mohammad Almuhana, Tarique Al‐Bataineh

Institutions: Irbid National University, Westcliff University, University of California, Irvine

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401725563

FWCI: 4.246

Cites: 33

Cited by: 9

Related to: 10