Study of the influencing mechanism of user interaction behavior of short video e-commerce live-streaming from the perspective of SOR theory and interactive ritual chains
Year: 2024
Type: article
Source: Current Psychology
Authors: Lei Yang, Xiaolong Yuan, Xiaowen Yang
Institution: Shandong University of Science and Technology
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
Award: G709394781
OpenAlex ID: W4401755212