Work

The Effect of Social Support on Consumers' Variety Seeking

Year: 2024

Type: article

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.13080

Authors: Yuanyuan Cai, Lisha Xu, Ke Zhang

Institution: Shanghai University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Humanities and Social Science Fund of Ministry of Education of China

Awards: G2771118578, G7250808204, 消费者情绪对品牌全球化定位与本土化定位态度评价的影响研究

OpenAlex ID: W4401774725

FWCI: 1.871

Cites: 111

Cited by: 4

Related to: 10