Work

Social Cognition and Consumer Psychology

Year: 2024

Type: book-chapter

Source: Oxford University Press eBooks

DOI: 10.1093/oxfordhb/9780197763414.013.35

Authors: Joshua M. Ackerman, Wilson N. Merrell, Lawrence E. Williams

Institutions: University of Michigan, Aarhus University, University of Colorado Boulder, University of Colorado System

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401792495

FWCI:

Cites: 140

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Related to: 10