Year: 2024
Type: article
Abstract: This study aims to investigate the consumer perception of Big Bazaar and explore the factors contributing to its success. Additionally, the research seeks to understand consumer perspectives on the decline of Big Bazaar and identify the reasons behind this fall. Furthermore, the study examines consumer preferences by comparing the traditional Big Bazaar with the new Smart Bazaar format. To understand the relationship between consumer perception and the economic viability of a business is vital in understanding the effects of such a relationship if it exists. By understanding such relations decision makers and researchers can effectively predict and analyse present market conditions. Furthermore, the report aims to measure consumer preference and its relation to gender, age, and positive appraisal of the business. Keywords:- Big Bazaar, Consumer Behaviour, Consumer Perception, Consumer Preference.
DOI: 10.55041/ijsrem37167
Authors: Abhay Kumar Parakh, Sayantani Sur
Institution: St. Xavier's College (Autonomous), Kolkata
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4401818453