Work

The central role of price fairness for cost transparency strategy: What is the effect of conventional versus Fairtrade products and construal level?

Year: 2024

Type: article

Source: Recherche et Applications en Marketing (English Edition)

DOI: 10.1177/20515707241256096

Author: Gauthier Casteran

Institutions: Centre de Recherche sur l’Entreprise, les Organisations et le Patrimoine, Université de Limoges

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401820299

FWCI: 1.871

Cites: 92

Cited by: 4

Related to: 10