Work

Predicting Customer Retention and Online Shopping Perception: Highly Recommended Machine Learning Approach

Year: 2024

Type: article

Source: Recent Advances in Computer Science and Communications

DOI: 10.2174/0126662558309335240809064620

Authors: Shilpi Kulshrestha, Madan Lal Saini, Purushottam Sharma, Ajay Kumar

Institutions: Jagannath University Jaipur, Chandigarh University, Amity University, Mohanlal Sukhadia University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401826376

FWCI: 0.47

Cites: 14

Cited by: 1

Related to: 10