Work

Consumer Awareness About Green Marketing

Year: 2024

Type: article

Abstract: Customers want to buy green items and are growing more environmentally concerned. Green items are made with eco-friendly practices or are environmentally friendly in and of themselves. This study’s main goal was to ascertain customers' awareness of green products and their purchasing patterns. Customers' understanding of green products plays a crucial role in influencing their decision to purchase them. A systematic self-structured questionnaire (google forms) was used in the survey to gather data from 100 respondents. The convenience sampling approach was applied. Frequency analysis was used to analyse data. According to the study, the majority of participants were aware of green products. This study also shows that consumers' decisions to purchase environmentally friendly products are influenced by their awareness of green products.

Source: Journal of Geography Environment and Earth Science International

DOI: 10.9734/jgeesi/2024/v28i9807

Authors: Chethan. R., Zeba Jamal, Akanksha Singh

Institution: Acharya Narendra Deva University of Agriculture and Technology

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4401886520

FWCI: 0.472

Cites: 5

Cited by: 1

Related to: 10