Work

Trust development in live streaming commerce: interaction-based building mechanisms and trust transfer perspective

Year: 2024

Type: article

Study design: Observational Study

Source: Industrial Management & Data Systems

DOI: 10.1108/imds-09-2023-0633

Authors: Yanhong Chen, Man Li, Aihui Chen, Yaobin Lu

Institutions: Guangdong University Of Finances and Economics, Tianjin University, Huazhong University of Science and Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401891300

FWCI: 21.16

Cites: 52

Cited by: 29

Related to: 10