Work

A machine learning approach to predict classification of fans’ attitudes toward sponsors

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-06-2024-0118

Authors: Junyi Bian, Benjamin Colin Cork

Institution: Western Michigan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401891578

FWCI: 0.935

Cites: 32

Cited by: 2

Related to: 10