Work

Influencer-generated content on social media: how does influencers’ self-disclosure affect followers’ purchase intentions?

Year: 2024

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-07-2023-0618

Author: Honghong Zhang

Institution: Jiangnan University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401976188

FWCI: 13.18

Cites: 66

Cited by: 18

Related to: 10