Work

Innovative Approaches to Market Segmentation Using AI in Emerging Economies

Year: 2024

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/979-8-3693-7122-0.ch017

Authors: S. C. Vetrivel, T. P. Saravanan, V. P. Arun, R. Maheswari

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4401992640

FWCI: 3.724

Cites: 54

Cited by: 5

Related to: 10