Work

Analysis of the Impact of Service-Dominant Logic on Value Co-creation in Online Tourism Enterprises

Year: 2024

Type: article

Abstract: With the rapid development of internet technology, the online tourism market is booming and has become a significant part of the tourism industry. Service-Dominant Logic (SDL), as an emerging business thinking model, emphasizes the interaction and collaboration between producers, consumers, and other stakeholders in jointly creating value. This paper aims to explore how SDL influences the value creation process of online tourism enterprises, analyze its role in enhancing customer experience, strengthening enterprise competitiveness, and promoting sustainable development, and propose corresponding strategic recommendations.

Source: International Journal of Management Science Research

DOI: 10.53469/ijomsr.2024.07(04).02

Authors: Peng Peng, Gu Jiaying

Institution: Jiangsu Maritime Institute

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402027103

FWCI: 2.347

Cites: 4

Cited by: 5

Related to: 10