Work

The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in livestreaming contexts

Year: 2024

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-01-2024-0008

Authors: Chunlin Yuan, Yajing Yin, Zeran Zhang, Shuman Wang, Hakil Moon

Institutions: Henan University, Changwon National University, Eastern Michigan University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402028963

FWCI: 10.29

Cites: 44

Cited by: 22

Related to: 10