Work

Unravelling customer gratitude: navigating the literature and paving the way forward with the TCCM framework

Year: 2024

Type: article

Study design: Systematic Review

Source: International Review on Public and Nonprofit Marketing

DOI: 10.1007/s12208-024-00415-8

Authors: Karan Grover, Garima

Institution: O. P. Jindal Global University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402065140

FWCI: 1.444

Cites: 69

Cited by: 5

Related to: 10