A study on Makeup Status, Appearance Satisfaction, and Self-Esteem of Middle School Students in Kwangju Area
Year: 2024
Type: article
Study design: Observational Study
Abstract: This study was conducted to identify the makeup status of middle school students in Gwangju and to find out the relationship between appearance satisfaction and self-esteem to provide basic data for the development of a makeup education program that is physically and psychologically suitable for middle school students. As a result of investigating the makeup status of middle school students, 46.4% of middle school students frequently or always use basic cosmetics, 60.5% of middle school students do not use color cosmetics, and 57.5% of middle school students do not use functional cosmetics. As a result of the analysis of the correlation with appearance satisfaction, it was found that body image satisfaction and subjective appearance satisfaction were statistically significant positive (+) correlated with individual self-esteem, domestical self-esteem, and social self-esteem by subfactors of self-esteem (p<.001), and that the desire to improve appearance by subfactors of appearance satisfaction was statistically significant negative (-) correlation with individual self-esteem, domestical self-esteem, and social self-esteem by subfactors of self-esteem (p<.001). In addition, as a result of analyzing the effect of appearance satisfaction on self-esteem, it was found that among middle school students’ appearance satisfaction, the higher the body image satisfaction and subjective appearance satisfaction, the higher the personal self-esteem, family self-esteem, and social self-esteem. As a result, since we have identified the actual makeup status of middle school students and confirmed that appearance satisfaction affects self-esteem, it is necessary to develop a program to improve the appearance satisfaction and self-esteem of middle school students through proper makeup education.
Authors: Hye-Jeong Kim, Mi-Young Yun, Sun-Hyoung Kim
Institution: Kwangju Women's University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4402067773