Work

Pack it up: impact of message frames, perceived benefits and green consumer values for apparel product packaging on brand attitude

Year: 2024

Type: article

Source: Research Journal of Textile and Apparel

DOI: 10.1108/rjta-02-2024-0027

Authors: Michelle Kolacz, Gargi Bhaduri

Institution: Kent State University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Climate action

Open Access status: closed

OpenAlex ID: W4402072688

FWCI: 0.935

Cites: 43

Cited by: 2

Related to: 10