Work

The role of source attractiveness and source credibility in advertising field hockey: a minority sport

Year: 2024

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-02-2024-0040

Authors: Aaron Gazley, Jamie Coombes

Institutions: American University of Sharjah, Victoria University of Wellington

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402080481

FWCI: 0.47

Cites: 67

Cited by: 1

Related to: 10