Work

Enhancing churn forecasting with sentiment analysis of steam reviews

Year: 2024

Type: article

Source: Social Network Analysis and Mining

DOI: 10.1007/s13278-024-01337-3

Authors: Shuzlina Abdul-Rahman, Muhamad Faidi Akif Md Ali, Azuraliza Abu Bakar, Sofianita Mutalib

Institutions: Universiti Teknologi MARA System, Universiti Teknologi MARA, National University of Malaysia

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402095375

FWCI: 6.927

Cites: 22

Cited by: 15

Related to: 10