Work

Pengaruh Fitur Shopping Live Terhadap Pembelian Impulsif Pengguna Aplikasi Shopee.

Year: 2024

Type: article

Abstract: The aim of this study is to investigate whether shopping live features influence impulse buying. A total of 100 respondents who met the requirements were collected as a sample based on research conducted using a questionnaire. Confirmatory factor analysis and Cronbach Alpha were used to evaluate the validity and reliability of respondents' responses to statement items. Simple regression analysis was used to assess the research hypothesis. Based on these experiments, this research determines that the live shopping feature has an impact on impulse purchases made on the Shopee platform.

Source: Economic Reviews Journal

DOI: 10.56709/mrj.v3i3.292

Authors: Rahma Dini Aulia, Najwa Khoerunissa, Abdul Yusuf

Institution: University of Singaperbangsa Karawang

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402117371

FWCI:

Cites: 12

Cited by:

Related to: 10