Year: 2024
Type: article
Abstract: To sway customer behaviour, marketers make investments across a range of media channels(CB). Every media platform has a unique composition of advertisements that engage viewers in adistinctive way. The media habits of consumers have changed as a result of digitalization. Therefore, adeeper comprehension of media platform advertisements and their effects on CB must be formed. In thispaper discuss on media advertising effects.
DOI: 10.29070/vhcvbh68
Authors: Vishal Gaur Vishal Gaur, Dr. Arvind Kumar Saxena Dr. Arvind Kumar Saxena
Institution: Kalinga University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4402200428