Development and architecture of Customer Relationship Management on Predictive Analytics in Smart Utilities Based
Year: 2024
Type: article
Abstract: The study's scope is restricted with regard to the topics that are covered, the locations thatare covered, and the analyses that are covered. Given that the researcher's focus was on customerrelationship management, which is just one aspect of the marketing process, the topical scope of thestudy was therefore constrained. Again, concentrating on a few of the numerous units that make uporganisations in an area couldn't disclose any more details about the research. The research is focusedon the Smart Utilities based on Predictive Analytics, and because the consumers of the business aredispersed in the various areas, the geographical scope of the study is restricted because of this. Anotherconstraint of the study is its geographical or regional scope. There is also an analytical restriction to theresearch, which is that the proposed customer engagement methods are only supplied when theemphasis is focused on the predefined goals. It was also observed that customer relationshipmanagement is the most neglected activity in many organizations, which should be given prime attentionto meet the contemporary challenges in Smart Utilities based on Predictive Analytics. Therefore the needis to make in-depth study of how the relationship aspect will affect the growth profitability for the firms to what extent this requires an in-depth study of the subject entitled with intention to make acomprehensive study of customer relationship management in Smart Utilities based on PredictiveAnalytics.
DOI: 10.29070/607mex12
Institution: Sunrise University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4402200683