Work

The Influence of Search Experience on Impulse Buying in Omni-channel Retailing

Year: 2024

Type: conference-paper

Source: Multidisciplinary International Social Networks Conference (MISNC)

DOI: 10.1145/3675669.3675688

Authors: Kai Wang, Chia-Chen Chang, Yong-Yi Chang

Institution: National University of Kaohsiung

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402222253

FWCI:

Cites: 65

Cited by:

Related to: 10