Work

The Impact of Para-social Interaction and Information Quality on Purchase Intentions in Live Streaming Context: An Elaboration Likelihood Model

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: Multidisciplinary International Social Networks Conference (MISNC)

DOI: 10.1145/3675669.3675691

Authors: Shu-Chen Yang, Yu-Hui Wang, Pin-Ning Su

Institution: National University of Kaohsiung

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402222938

FWCI:

Cites: 46

Cited by:

Related to: 10