Work

Effects of price discount framing on consumers' online purchase intentions

Year: 2024

Type: conference-paper

Source: Multidisciplinary International Social Networks Conference (MISNC)

DOI: 10.1145/3675669.3675671

Authors: Ying-Feng Kuo, Wei-Liang Yeh, Jia-Fu Zhang

Institution: National University of Kaohsiung

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Universitas Brawijaya

Award: G6593041418

OpenAlex ID: W4402223636

FWCI:

Cites: 28

Cited by:

Related to: 10