Work

Role of Artificial Intelligence in Influencing Impulsive Buying Behaviour

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Trends in Quantum Computing and Emerging Business Technologies (TQCEBT)

DOI: 10.1109/tqcebt59414.2024.10545278

Authors: Bipllab Roy, Mave Shyon D’Souza, Suparna Bhattacharjee, Purnendu Bikash Acharjee, Srushti Thorat, Tanushri Bhayani

Institution: Christ University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402265021

FWCI: 12.47

Cites: 20

Cited by: 10

Related to: 10