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Exploring the Nexus between Social Media and Online Shopping: A Malaysian Consumer Perspective

Year: 2024

Type: article

Abstract: This research investigates the influence of social media dynamics on the online purchase intentions of Malaysian consumers, employing the Theory of Planned Behavior. It examines the relationship between social media attributes such as community sense, usefulness, openness, participation, and accessibility, and the propensity to make online purchases. Through a comprehensive Pearson Correlation analysis, the study identifies a strong positive correlation between these social media characteristics and purchase intentions. Additionally, the research highlights the significant impact of attitude, particularly when shaped by Islamic ethics, on purchasing decisions. The findings suggest that optimizing specific social media elements can enhance consumer engagement and conversion rates in Malaysia, while also enriching theoretical discussions by integrating cultural and ethical dimensions into models of online consumer behavior (Ranawi et al., 2019; Peña-García et al., 2020).

Source: International Journal of Academic Research in Business and Social Sciences

DOI: 10.6007/ijarbss/v14-i8/22439

Authors: Mohd Safwan Ramli, Nur Hidayah Ayob, Al Amirul Eimer Ramdzan, Nur Nabilah Abdullah, Noor Junaini Arwin Yaacob, Shahrul Nizam Mohd Basari

Institutions: Universiti Teknologi MARA System, Universiti Teknologi MARA

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402276060

FWCI:

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