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Is it really natural? How minimalist food packaging influences consumers’ perception of product naturalness

Year: 2024

Type: article

Source: British Food Journal

DOI: 10.1108/bfj-03-2024-0299

Authors: Camille Saintives, Hélène Meral

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Zero hunger

Open Access status: closed

OpenAlex ID: W4402283685

FWCI: 9.796

Cites: 73

Cited by: 21

Related to: 10