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Utilizing Digital Functional Touchpoints to Formulate Brand Loyalty among Millennial Consumers

Year: 2024

Type: article

Abstract: Brand loyalty has become a vital need in today’s competitive market. It’s not only about repeat purchase intention that creates brand loyalty but also about the content of digital platforms.

Source: Sri Lanka Journal of Management Studies

DOI: 10.4038/sljms.v6i1.131

Authors: K. R. Samarasinghe, M. J. M. Razi, D. M. R. Dissanayaka

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4402284046

FWCI: 1.488

Cites:

Cited by: 2

Related to: 10