Work

Cognitive as opposed to affective country image: the moderating effect of cognition-affect intra-valence nature

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-01-2024-4929

Authors: Lin Ma, Xuemei Bian, Zening Song

Institutions: Beijing Foreign Studies University, Northumbria University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402284818

FWCI: 2.339

Cites: 86

Cited by: 5

Related to: 10