Work

A Study on How Consumer-generated Advertising Influences the Purchase Intention of Online Consumers in C2C Marketplace

Year: 2024

Type: article

Study design: Observational Study

Source: Global Business Review

DOI: 10.1177/09721509241263174

Authors: Bidisha Roy, Sitanath Mazumdar, Banhi Guha

Institutions: University of Calcutta, St. Xavier's University Kolkata

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402290692

FWCI: 1.459

Cites: 111

Cited by: 2

Related to: 10