Work

Fate, Forgiveness, and Brands: How Karmic Beliefs Impact Consumer Responses toward Transgressing Brands

Year: 2024

Type: article

Source: Journal of the Association for Consumer Research

DOI: 10.1086/733043

Authors: Khue (Kylie) Vo, Yuna Choe

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402306097

FWCI: 0.468

Cites: 63

Cited by: 1

Related to: 10