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Understanding How Consumers’ Perceived Sustainability Influences Their Continuance Intention to Use Sharing Economy Services

Year: 2024

Type: article

Abstract: The sharing economy is beneficial for sustainable development. It effectively utilizes underused resources and reduces unnecessary production, consumption, and waste through resource sharing. This study investigates the factors that can increase consumers’ perceived sustainability of a sharing economy service and examines the impact of perceived sustainability on their intentions to continue using the service. Furthermore, the study considers the moderating effect of perceived green transparency. Internet surveys are conducted to collect responses from users of a transportation service (Uber) and an on-demand logistics service (Uber Eats). This study provides suggestions for service providers in the sharing economy to develop sustainability strategies.

Source: Sustainability

DOI: 10.3390/su16177753

Authors: Shiu-Li Huang, Yu-Ren Leau

Institution: National Taipei University

Language: English

Topic: Sharing Economy and Platforms

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Sustainable cities and communities

Open Access status: gold

Estimated APC paid: $2,728