Work

Empathy in Marketing: A Customer-Oriented Approach based on Authenticity

Year: 2024

Type: conference-paper

Source: Proceedings of the ... international conference on economics and social sciences.

DOI: 10.24818/icess/2024/093

Authors: Ana TODOROVA, Svilena RUSKOVA

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402370978

FWCI: 1.298

Cites:

Cited by: 1

Related to: 10