Work

The pulse of buying: mapping the conceptual structure and decoding impulse purchase patterns

Year: 2024

Type: article

Study design: Systematic Review

Source: Global Knowledge, Memory and Communication

DOI: 10.1108/gkmc-05-2024-0256

Authors: Garima Dalal, Sonia Pannu, Pooja Vyas, Priya Chugh

Institution: Maharshi Dayanand University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402370990

FWCI: 0.468

Cites: 56

Cited by: 1

Related to: 10