Work

Study on Advertising Effectiveness According to TV Virtual Advertising Types : Moderating Effects of Viewing Interference and Contextual Congruity

Year: 2024

Type: article

Source: 방송통신연구

DOI: 10.22876/bnc.2024.25.3.006

Authors: Hye-Min Byeon, Jung-Won Shim

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402376884

FWCI: 0.472

Cites:

Cited by: 1

Related to: 10