Work

How CSR communication and value co-creation shape consumer well-being and brand love in the post-COVID-19 pandemic: evidence from the UK

Year: 2024

Type: article

Study design: Observational Study

Source: Corporate Communications An International Journal

DOI: 10.1108/ccij-03-2023-0042

Authors: Shing-Wan Chang, Gabriel Alexander Dos Santos Berwanger

Institution: Middlesex University London

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4402380860

FWCI: 3.274

Cites: 79

Cited by: 7

Related to: 10