Work

Contrasting the Efficacy of the Type of Influencer to the Type of Product: The Mediating Effect of Perceived Authenticity

Year: 2024

Type: article

Source: Global Business Review

DOI: 10.1177/09721509241251400

Authors: Wesam Osman Abdelsattar, Hamed Shamma, Mariam Amr

Institutions: Cairo University, American University in Cairo

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402392578

FWCI: 2.189

Cites: 125

Cited by: 3

Related to: 10