Work

Political Ideology and Anthropomorphized Servant Versus Partner Brand Roles

Year: 2024

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1177/14413582241279928

Authors: Yuanyuan (Gina) Cui, Patrick van Esch, Eric Harvey, Brad Eskridge, Stefan Sleep, Xinnouvat Phichit

Institutions: Clemson University, Coastal Carolina University, Western Michigan University, Bradley University, Kennesaw State University, Auckland University of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402393256

FWCI: 0.467

Cites: 94

Cited by: 1

Related to: 10