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Machine learning and AI in marketing analytics: Leveraging the survey data to find customers

Year: 2024

Type: article

Source: Applied marketing analytics

DOI: 10.69554/wzkb3722

Authors: David Fogarty, Xinlei Cui

Institutions: National University, New York University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402457524

FWCI: 0.944

Cites:

Cited by: 2

Related to: 10