Work

A Study on the Effect of Social, Symbolic Servicescape of Hotel on Brand Image and Brand Attitude

Year: 2024

Type: article

Source: Journal & Article Management System

DOI: 10.31927/asec.20.3.3

Author: Young Hyun Kim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4402495745

FWCI: 0.472

Cites:

Cited by: 1

Related to: 10