Work

Price Myopia Does Not Deliver Value

Year: 2024

Type: article

Source: Wilmott

DOI: 10.54946/wilm.12072

Author: Kurt Smith

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402498736

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Related to: 10