Work

Females’ consumer engagement with fast moving consumer goods (FMCG) retail businesses in North-Western India

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-02-2024-0049

Authors: Pankaj Thakur, Kapil Kathuria, Nisha Kumari

Institution: Dr. Yashwant Singh Parmar University of Horticulture and Forestry

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402516074

FWCI: 2.339

Cites: 53

Cited by: 5

Related to: 10