Work

Unlocking the omnichannel shopping myth: can service convenience, shopping value and channel congruence strengthen perceived trust and satisfaction?

Year: 2024

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-11-2023-0608

Authors: Chia-Lin Hsu, Li-Chen Yu, Wei-Feng Tung, Kwen-Wan Chen

Institutions: Fu Jen Catholic University, Jiaying University, Chinese Culture University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402518935

FWCI: 4.21

Cites: 52

Cited by: 9

Related to: 10