Toward Economic Sustainability: Exploring Business Model Innovation in Servitization Transformation Enterprises through Resource Orchestration
Year: 2024
Type: article
Abstract: This paper studies the role of resource orchestration in promoting business model innovation in servitization transformation enterprises to achieve sustainable development. Taking Sany Heavy Industry as the research focus, a three-level evaluation index is constructed to identify the resources and capabilities that have a key impact in the process. Through the continuous decomposition and integration of resources and capabilities, the resource orchestration behavior of business model innovation in the process of enterprise service transformation is obtained. The research results reveal the strategic evolution from “acquisition–stabilization–mobilization” to “accumulation–enrichment–coordination”, and finally to “accumulation–pioneering–deployment”, which plays an important role in redefining servitization value creation and transforming business model logic. This research helps to understand how resource orchestration promotes business model innovation in the context of servitization transformation to achieve the sustainable development of enterprises.
Source: Sustainability
DOI: 10.3390/su16187998
Authors: Yiqun Zhang, Hui Wang, Zhongjin Wang, Fei Han, Manzhi Liu, Wentao Li
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $2,728
Awards: G4237799906, G7353613085
OpenAlex ID: W4402526175
