Work

Towards a monumental experience: Fandom and corporate imaginary within the LEGO inside tour

Year: 2024

Type: article

Source: Journal of Consumer Culture

DOI: 10.1177/14695405241283758

Author: Vlada Botorić

Institution: Zayed University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402545173

FWCI: 0.933

Cites: 39

Cited by: 2

Related to: 10