Work

Exploring the antecedents and consequences of brand addiction among Iranian consumers

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Islamic accounting and business research

DOI: 10.1108/jiabr-05-2023-0157

Authors: Marziyeh Vakili, Reza Salehzadeh, Hassan Esmailian

Institution: University of Isfahan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4402545556

FWCI: 0.935

Cites: 124

Cited by: 2

Related to: 10