Work

The busier, the better? The effect of a busy mindset on the preference for self‐improvement products

Year: 2024

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.22115

Authors: Jiangang Du, Xiaoqin Wang, Zhangjian Wu, Lu (Monroe) Meng

Institutions: Nankai University, Southwest Jiaotong University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402566043

FWCI: 3.725

Cites: 85

Cited by: 8

Related to: 10